brands i luuurve 3: lush

Can you believe it’s week three of February already?! I was glad to see the back of January, but this is too much! On the plus side, it will be Summer before we know it (sangria, anyone?). Anyway, week 3 of February means week 3 of my ‘brands I luuurve’ series - this week focussing on the eco-cosmetics juggernaut that is Lush. I’ll be exploring how Lush have used the 4 v’s - Vision, values, voice and visuals to create a recognisable, exciting and sometimes controversial brand.

Read More
Naomi Bowden Comment
brands i luuurve 2: airbnb

It’s already time for the second in my month long blog series of brands I love and what makes them so amazing. Obviously I’ll be focussing mainly on the visuals as that’s my key area of expertise, but I’ll also be exploring how these brands make use of the other 3 v’s: values, vision and voice.

Read More
Naomi BowdenComment
brands i luuurve 1: innocent drinks

It’s February - the official month of all things love and cheap chocolate. In honour of our Saint Valentine, I’ve decided to write a month long blog series of brands I love and what makes them so brilliant. Obviously I’ll be focussing mainly on the visuals as that’s my area, but I’ll also be exploring how these brands make use of the other 3 v’s: values, vision and voice.

Read More
Naomi BowdenComment
my top 10 scary movie posters

To celebrate this most magical time of year I’ve put together a list of my favourite scary movie artwork. I’ve been into horror movies since I was a kid, and while I find it much easier to sleep afterwards these days, I still love the spookiness, the tension, the campiness of some! They’re just great fun, and as you’ll see below, often totally beautiful.

Read More
the 5 absolute musts of any great logo design

Logos are an essential part of any great brand. They are your business ambassador, placed at the forefront of any interactions with your customers and clients. Having a well designed logo is an absolute must in today’s heaving business market - especially as a smaller brand. First impressions matter, do you want a shoddy homemade logo to be your potential clients first impression of your business?

Read More
Naomi BowdenComment
creating mood boards for your business

Whether you’re working with a designer to create full branding for your business or just trying to get a consistent look on Instagram, mood boards can be incredibly helpful. Mood boards can be used to get a good idea of colour schemes, shapes and patterns, textures and imagery. While they’re typically created at the beginning of the design process, they can also work really well if created later as a reference point - so there’s really no excuse not to have one if you feel you’ll benefit!

Read More
Naomi BowdenComment
speak so your designer will listen - what not to say for better design work

As a designer, I’ve heard all the cliches. There’s so many buzzwords floating around that it can be tough to get your point across without resorting to them. However, if you want strong, well researched design work that speaks to people, you need to ditch the jargon and get real. Designers are creative creatures, which means we’re naturally prone to just a smidge of defensiveness. We’re passionate about what we do, but we’re not perfect. We don’t make the right decision 100% of the time. This blog will run through some of the worst cliched offenders and offer alternatives to make your criticisms more constructive and more likely to be listened to. Good communication is the key to great design work, after all.

Read More
the importance of community

Being a young person in the age of the internet comes with it’s fair share of stresses. Constant news coverage you can’t escape from, heightened awareness of everything going on in the world, millions of perfectly curated Instagram stars to compare yourself to. We cannot escape the barrage of information being thrown at us every day.  Is it any wonder we’re all so anxious?! But, amongst all this are the little pockets of joy that the internet brings.

Read More
breaking down our client questionnaire

When we start a project with you, there’s a lot we need to know. How can we make all your branding dreams come true if we don’t know your business? We’ve gotta get stuck straight in with a questionnaire. With this completed questionnaire, we’ll have all the essential information before getting started. This means (hopefully) no nasty surprises or cock-ups later down the line.

Read More