Seabird Creative Services

Traverse Branding

We were asked to create branding and brand materials for Cornwall based company Traverse. Specialising in outdoor clothing and gear, they really wanted to capture the great outdoors in a simple, recognisable way. In order to produce a brand mark that was recognisable at first glance (both at huge shop sign sizes, and much smaller on letterheads and business cards) we used bold block lettering alongside a timeless mountain image.

A strong colour palette of white, dark grey and deep red ensure all materials are clear and eye catching, particularly against colourful images of the outdoors which the logo is so often paired with. It was important for the guys at Traverse to see a sense of strength and fearlessness within their brand, to really reflect the key messages of their company.

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