Promotional postcards including 2 different styles of the Westcountry VA logo. It’s important to work within a system like this so you can pull out different elements for different purposes. The monogram here works well for the ‘where, who, what, why’
The design process started off with a mood board. I was really interested in exploring muted feminine colours and patterns. I was particularly drawn to polka dot for this brand, but wanted to find a subtle way to incorporate that look. Because of the long business name I knew a monogram would be important along the line, so kept a note of any that caught my eye.
Full finalised colour scheme. Keeping it modern, feminine and luxurious with a deep purple shade. The orange colour contrasts this perfectly - leading to a really bold, eye catching scheme.
The full logo design in all it’s glory! The purple and orange work so well together to create a logo that’s contemporary and fun while still very professional. The speech bubble accurately portrays the most important part of Westcountry VA - communication.
Square business cards add yet another interesting element to Westcountry VA. I decided on one fully purple side for an excellent colour pop. The logo is again displayed in 2 separate formats, and the dashed line ties the whole thing together with the brand.